Is AWS’ Cloud Service Naming Strategy Competitive?

Is AWS’ Cloud Service Naming Strategy Competitive?
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Public cloud providers are more competitive these days. When it comes to providing the best cloud services, it’s hard to say which one of them is going to win.  

But there’s one thing that isn’t much debatable about those cloud providers and that is their cloud service naming strategy. There is an obvious winner in this case  having the most creative name  which is Amazon Web Services (AWS).  

But do names provide a competitive edge? And, is the cloud service naming strategy of AWS competitive?  

Do Names Provide a Competitive Edge? 

The answer to this question is YES. Names do hold an important place when it comes to branding a product or service. The same is also true for cloud providers. So, if you’re thinking that names don’t matter, then you’re wrong! Among the top three public cloud providers – AWS, Google Cloud Platform and Microsoft Azure, it’s AWS that is taking the lead. 

Is the Cloud Service Naming Strategy of AWS Competitive?  

AWS’ naming strategy may seem a bit eccentric but it has proved itself to be a strong factor in accelerating the success of the cloud provider and dominant market share. So, it’s true that the cloud service naming strategy of AWS is competitive and it certainly stands out more than others. 

For instance, let’s consider the virtual machine service of AWS. It is known as Elastic Compute Cloud or EC2. It is far more interesting than Compute Engine: Virtual Machines of Google Cloud and Virtual Machines service of Microsoft Azure. 

When it comes to object storage, Simple Storage Service or S3 of AWS arguably sounds better than Google Cloud’s Cloud Storage and Azure’s Blob Storage. 


AWS’ cloud service naming strategy may not be the only reason why it’s a success in the cloud computing market. But having a creative name does have perks. For instance, it’s a fact that AWS was the first to be known as a major public cloud provider having the broadest selection of services. However, its service names did help it to stand out from the rest. That’s why other cloud providers must heed the advice and come up with creative names for their next offering.